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SEO is an integral part of Digital Marketing. On the other hand SEM is important too. Search engine optimization involves both On Page & off Page techniques for the improvement of the website which ultimately results in better search engine visibility of the website.
If you don’t know where your website stands in terms of rankings? You must think through this, and work towards beating your competitor in the rankings.
Targeting the right keywords is the most important aspect of SEO. One can’t afford to go wrong into this. We do an initial communication with the client to understand their Business needs & objective to lay down seed keywords. We further take these seed keywords to expand the list of targeted keywords. The keywords are approved & finalized by the client before we move on to the next phases of SEO.
Regular Google updates have made positive impacts on the search results & nowadays, the old tactics of link building doesn’t help. Google appreciates Content Marketing which provides user the end result they look for. Our focus towards content marketing is to have a blog section on the website & we keep that updated regularly with informative blog posts.
At the same time, we also do outreach campaigns where we show interest in relevant blogs for Guest Writing. We propose relevant topic that helps their readers finding a great content. We have maintained a good ongoing relationship with top bloggers in the industry we work with.
We make sure that our clients are listed on the top sites. Our Link Building floats around Business Listings, Profile Creations & Responding to Relevant questions on Quora & other QA sites. We also include top micro blogging accounts to list our clients & keep them updated regularly.
We make sure that our clients are listed on the top local sites along with Google Business & Bing Business Listings to expand their reach locally. It helps them in business branding and gain more customers. Don’t lack behind & be ahead of your competition.
Contact us for a complete SEO on Page & off Page Marketing Plan for your Business needs.
Search Engine Marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
Most of the clients have marketing funds to spend for their Business. They prefer to start generating business from the beginning. In these cases Google AdWords plays a vital role, we keep on doing SEO activities on the backend but that performs slow & that’s where Pay Per Click pitch in. If you want to be on the top of Google Search Results for your Business Keywords, we can do a full fledged search engine marketing for you.
Keyword research for Google AdWords is little different as opposed to SEO where we look after the average monthly searches & CPC to get an idea of what could be the best potential keywords we can use to make them perform.
A complete market analysis is done where we look after the monthly searches & average CPC of the keywords thoroughly & propose a plan for monthly budget. We also give an estimation on leads/sales or conversions based on the data.
Based on the keywords, we work towards launching the campaign with effective ad copies. Ad copies plays an important role where we need to make sure that they are relevant & generates a good quality score for better performance of the campaigns.
In some cases it is observed that the web pages we use as the landing pages of the campaign, sometimes do not perform the way we expect. In order to cure this, we propose new landing pages that are easy to navigate & user friendly with a nice form to ask for details. An optimized landing page is the key to success in Google AdWords.
This is a crucial stage of the campaign where we need to make sure that which keywords are performing well. What ad copies are getting clicked? This data is further taken into consideration for campaign management. The expensive keywords or the non-performing keywords should be removed and further useful keywords are added to maintain the daily search volume.
Share your business requirement & we will get back to you with a complete Search Engine Marketing Plan.
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